Programs

B.A. Broadcasting
B.A. Communication

Brief Description and History of the Department

The Media and Communication Department (previously named Department of Mass Communication and Department of Media Studies) has a long standing tradition of excellence in communication and broadcasting education. The program offerings, Bachelor of Arts in Communication and Bachelor of Arts and Broadcasting, are Level 3 accredited by Association of Christian Schools, Colleges, and Universities Accrediting Agency, Inc. (ACSCU-AAI). The university attained an Autonomous status from Commission on Higher Education and is ISO certified.

The program started as Bachelor of Arts major in Mass Communication in 1977. Through the progress of the needs of the industry as well as the mandate of the Commission on Higher Education, the program of the University offered Bachelor of Arts major in Mass Communication with concentration in Broadcasting and Communication Management respectively.

In 2008, the program was offered as Bachelor of Arts in Mass Communication. In 2010, the program was specified to Bachelor of Arts in Broadcasting and Bachelor of Arts in Communication respectively.

The curriculum offering for Bachelor of Arts in Broadcasting and Bachelor of Arts in Communication were revised under Commission on Higher Education Memorandum Order 35 and 37 series of 2017 respectively.

Starting the first semester of academic year 2020-2021 the Department will introduce the Industry Practitioners Program intended for those with a demonstrated credentials or track record in the media industry related work. It is offered to respond to the educational needs of accomplished individuals who are recognized in their field of expertise and relevant contribution in the media industry.

Curriculum

PROGRAM SPECIFICATIONS OVERVIEW

ACADEMIC PROGRAMS

BA Broadcasting (Regular Program) –Bachelor of Arts in Broadcasting is a comprehensive, multi-disciplinary program that aims to accomplish academic excellence through an industry-based curriculum that is reflective of competitive, rationalized and articulated subject offerings. The degree is geared towards the development of competent and well trained media practitioners in the broadcast industry and the emerging media.

BA Communication (Regular Program) – Bachelor of Arts in Communication is intended for individuals who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. The course integrates the mastery of radio, television, print media, and other media platforms used for communication as well as other allied fields related to media and communication.

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Mission/Vision/Objectives

Vision – To be a reputable media and communication higher learning institutions in the Philippines.
Mission – To produce globally aggressive media and communication service-learning graduates.

BA Broadcasting Program Learning Outcome     

  1. Develop and construct quality, principled and technology-oriented individuals who can contribute to total human development.
  2. Knowledge in multi-media material design and production that can be used in broadcasting such as film producing, script writing, broadcast management and educational broadcasting.
  3. Produce sophisticated deliverables for clients in a variety of areas in corporate/industrial, informational/educational and commercial/promotional by inculcating Christian values.
  4. Demonstrate knowledge in shooting and editing video in the field and studio, using professional-level equipment as well as non-linear editing systems.
  5. Acquire the requisite understanding, attitude and values, and commitment to uphold professional ethics and standards in the practice of broadcasting industry and the emerging media.
  6. Understand the local and global standards of broadcasting laws and ethics, research methodology and utilization, and principles of broadcast administration.
  7. Critically assess broadcast and production practices both holistically and in terms of their components, such as audio, film, scripting, production and editing.
  8. Effectively write for broadcast media and client-based production within the Philippines, ASEAN and Asia, with an emphasis on clarity, story structure and conciseness.
  9. Broad foundation of practical as well as applicable knowledge and skills that cultivate to a commitment to life-long learning.
  10. Exemplify Trinitian way of leadership qualities and managerial skills in the practice of broadcast profession and the emerging media.
  11. Balance between patriotism, nationalism and globalism that promote intellectual broadcasting industry and the emerging media competence.
  12. Continue to uphold morality and spirituality by incorporating value-laden ideas within the mission of Anglican community through continued learning process in the chosen profession.

BA Communication Program Learning Outcomes

  1. Elevate capability in the concepts, theories and principles of communication that can be used in conducting and implementing communication research as well as interpersonal and participatory communication.
  2. Competitive competency in planning, designing, managing, and evaluating communication campaigns for global media government, non-government and corporate environments.
  3. Exhibit a sound level of creative and critical thinking skills, analytical, flexibility and resourcefulness in the practice of communication that translates to acceptable principles of the profession. Know the structure, organization, operation and development of the media landscape and identify and assess their implications, in a communication strategy and policy context.
  4. Competence in the structure, organization, operation and development of the media landscape and identify and assess their implications, in a communication strategy and policy context.
  5. Proficiency in both oral and written of the Filipino as a national language and English as a world language.
  6. Laymanize science communication that can contribute to the initiating, planning and executing basic and applied research around communicators, channels, messages or recipients.
  7. Reflect critically on the role of media and communication in social, cultural, economic, psychological, technological, political, legal and other relative contexts within the Philippines, ASEAN and Asia.
  8. Engage in endeavours related to media relations, public relations, extension programs, service-learning and other community-related activities.
  9. Cultivate a broad foundation of practical as well as applicable knowledge and skills with a commitment to life-long learning.
  10. Exemplify Trinitian way of leadership qualities and managerial skills in the practice of broadcast profession and the emerging media.
  11. Continue to uphold morality and spirituality by incorporating value-laden ideas within the mission of Anglican community through continued learning process in the chosen profession.

EMPLOYMENT POTENTIALS OF GRADUATES

Three reasons to enroll in our programs:

  • Engagement with theoretical concepts of  different range of discipline such as media and cultural studies, visual culture, history, science and technology studies, anthropology, sociology, sound studies, political communication.
  • A multi-methodological approach to research that includes media analytics, semiotics, global ethnography, gender and queer theory, critical race theory, qualitative and quantitative discourse analysis, political and cultural economy, among other critical frameworks.
  • A global perspective with a conception of global media landscape as transnational learners through recognition of media and technology’s long history and antecedents.

A truly promising curriculum for BA Broadcasting and BA Communication are designed for students, directly and indirectly related careers await them after graduation. Such are cross-over careers for both programs.

BA Broadcasting Careers BA Communication Careers
  • Audio and Voice Specialist
  • Broadcast Journalist
  • Broadcast Researcher
  • Dialog Dubber
  • Disc Jockey
  • Film Director
  • Film/Theater Actor
  • Media Buyer
  • Media Consultant
  • Media Data Analyst
  • Media Planner
  • Music Producer
  • Media User Experience Designer
  • News Reporter/Anchor
  • Scriptwriter
  • Television/Film/Video Producer
  • Radio Station Manager
  • Robotics Operator
  • Voicing and Voice-Over Ability
  • Web Content Manager
  • Advertising Account Executive
  • Advocacy Specialist
  • Blogger/Vlogger
  • College Educator
  • Content Writer
  • Creative Writer
  • Digital Marketer
  • Editorial Assistant
  • Event Manager
  • Humanitarian Communicator
  • Knowledge Manager
  • Magazine Journalist
  • Marketing Executive
  • Market Researcher
  • NGO Officer
  • Peace Communicator
  • Photographer
  • Public Relations Officer
  • Science and Health Communicator
  • Social Media Specialist

SPECIAL FEATURES OF THE UNIVERSITY AND THE DEPARTMENT

CHED Autonomous Status – Autonomous status granted by the Commission on Higher Education, the highest recognition granted to a private higher education  institution in recognition of the institution’s accomplishments, adherence to quality assurance, and commitment to public responsibility and accountability as a higher-education provider in the Philippines.

Accreditation Status –  In 2018, both programs, Bachelor of Arts in Broadcasting and Bachelor of Arts in Communication have been granted Level 3 Accreditation Status by the Association of Christian Schools, Colleges and Universities-Accrediting Agency, Inc. which is one of the  three accrediting agencies for private education institutions in the Philippines recognized by the Commission on Higher Education.

CHED Program Standards Complied – Bachelor of Arts in Broadcasting and Bachelor of Arts in Communication programs  have been issued a certification of Compliance by the Commission on Higher Education for Program Standards with Revised Curriculum in 2018-2019.

ISO Certified Completing the distinctions earned by the University is the International Organization for Standardization (ISO) certification issued by TÜV Rheinland after the university successfully met the requirements of ISO 9001:2015 Quality Management System Standards. ISO certification is a worldwide federation of national standards bodies.

Highly Qualified Professorial Lecturers Professorial lecturers are highly qualified with relevant media and communication degrees earned from reputable institutions of higher learning in the Philippines and abroad. Also, many of the professorial lecturers are media practitioners.

International Linkages and Partnership The university has strong international linkages and partnership that help tighten academic preparations and connections of graduates. To name some: The Asian Congress for Media and Communication, Association of Christian Universities and Colleges in Asia, Colleges and Universities of the Anglican Communion, National Association of Episcopal Schools and United Board for Christian Higher Education in Asia

Friendliest School for the Disabled In 1995, the University was recognized by then President Fidel V. Ramos as the “Friendliest School for the Disabled.” In 2002, the Zobel Foundation provided scholarship grants to members of the Disabled Enablement and Empowerment Program (DEEP), The University is also linked with many non-governmental civic organizations, thereby continuing the tradition of caring for the underprivileged and the disabled.

LIST OF FACULTY

DR. WALTER H. YUDELMO

DESIGNATION: Department Head
E-mail Address: whyudelmo@tua.edu.ph
Land Line:  8702 2882 local 315

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DIVINO L. CANTAL, Jr.
Assistant Professor

Master of Arts in International Journalism Studies
Bachelor of Arts in Mass Communication

 Specialization and Subjects Taught

  • Journalism Principles and Practices CA_113
  • Communication in the ASEAN Setting CA_121
  • Web Content Management CA_146
  • Broadcasting Institution Management BR_146
  • Development Communication MC_122

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TERESITA K. CAPACETE
Associate Professor

Doctor of Education
Master of Arts in Education
Bachelor of Science in Education Major in English 

Specialization and Subjects Taught

  • Purposive Communication GEC_104
  • Art Appreciation GEC_105

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CALEB DONNE E. CONIATE
Associate Professor

Master of Arts in Education
Bachelor of Arts in English 

Specialization and Subjects Taught

  • Purposive Communication GEC_104

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WILLIAM V. ESPINOSA
Associate Professor

Doctor of Education
Master of Arts in Education
Master of Arts in Mass Communication
Bachelor of Arts in Mass Communication

Specialization and Subjects Taught

  • Pamamahayag sa Pilipino GEC_MC112
  • Public Relations and Practices CA_122
  • Public Relations and Practices in BIEM BR_122
  • Organizational Culture & Communication CA_125
  • Public Information Principles & Practices CA_129

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BLAISE C. GACOSCOS
Senior Special Lecturer

Master of Arts in Creative Writing
Bachelor of Arts in Creative Writing

Specialization and Subjects Taught

  • Advertising Principles & Practices CA_120
  • Advertising Principles & Practices in BIEM BR_120
  • Creative Cultural Content Development CA_155

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AL RYAN G. GATCHO
Assistant Professor

Doctor of Philosophy in Reading Studies
Master of Arts in English
Bachelor of Arts in English

Specialization and Subjects Taught

  • Purposive Communication GEC_104
  • Data Analytics for Communication CA_158
  • Data Analytics for Communication BR_158

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ROLL JERVIS T. MANAHAN
Junior Special Lecturer

Master of Arts in Media Studies
Bachelor of Arts in Broadcast Communication

Specialization and Subjects Taught

  • Introduction to Communication & Media MC_100
  • Broadcasting Principles and Practices CA_100
  • Introduction to Broadcast/Interactive Journalism BR_100

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SAMUEL GERARDO N. PERALTA
Senior Special Lecturer

Master of Arts in Broadcast Communication
Bachelor of Arts in Broadcast Communication 

Specialization and Subjects Taught

  • Performance Media CA_117
  • Newswriting & Production for BIEM BR_111

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MARK RAYMOND M. PITOC
Assistant Professor

Master of Arts in Marketing Communications
Bachelor of Arts in Mass Communication

Specialization and Subjects Taught

  • Advocacy Communication MC_118
  • Civic Engagement and Participatory Communication CA_159
  • Integrated Marketing Communication CA_126
  • Marketing and Promotion in BIEM BR_126

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RAE FRANCIS QUELANTANG
Junior Special Lecturer

Master in Communication
Bachelor of Arts in Mass Communication

Specialization and Subjects Taught

  • Communication Management CA_131
  • Communication Planning CA_141

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GIL MARIANO M. RAZON
Junior Special Lecturer

Master of Arts in Media Studies
Bachelor of Arts in Film & Audio Visual Communication 

Specialization and Subjects Taught

  • Social Media & Mobile Technology for Comm Campaign MC_128
  • Robotics Application in Media MC_132
  • Producing Live for BIEM BR_133
  • Social Media Principles & Practices CA_145
  • Production Design for BIEM BR_153
  • Production of BIEM BR_119

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ADONIS L. RUGERIA
Assistant Professor

Master of Arts in Communication
Bachelor of Arts in English 

Specialization and Subjects Taught

  • Purposive Communication GEC_104
  • Communication, Culture and Society MC_102
  • Communication and Media Theory MC_104
  • Programming for Broadcasting BR_107
  • Studies of Audiences and Users of BIEM BR_123
  • Non-Linear Post-Production for BIEM BR_161

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GRACIA DG. SARAO
Associate Professor 

Master of Arts in Education
Bachelor of Arts in Communication

Specialization and Subjects Taught

  • Purposive Communication GEC_104

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PURAMARYVER F. SAQUING
Senior Special Lecturer

Juris Doctor
Master of Arts in Philosophy
Bachelor of Arts in Philosophy

Specialization and Subjects Taught

  • Media Laws and Media Ethics MC_106
  • Knowledge Management MC_120
  • Media, Gender and Society GEC_MC110
  • Broadcast Media Ethics MC_112

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ADELINA A. SEBASTIAN
Senior Special Lecturer

Doctor of Philosophy in Educational Management
Master of Arts in Education
Bachelor of Science in Education major in History

Specialization and Subjects Taught

  • Peace Education GEC_MC111

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ROMNICK SARMENTA TEJEDOR
Invited Media Practitioner

per Commission on Higher Education
Memorandum Order number 35 and 37 series of 2017

Specialization and Subjects Taught

  • Creative Writing CA_122
  • Behavioural & Social Change Communication CA_151
  • Writing for Non-dramatic Materials for BIEM BR_112
  • Writing Dramatic Materials for BIEM BR_115

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TING TSING LI
Assistant Professor

Master of Arts in Theater Arts
Master of Arts in Education
Bachelor of Arts in Theater Arts 

Specialization and Subjects Taught

  • Introduction to BIEM BR_103
  • Introduction to Film MC_126
  • The Narrative Film CA_128
  • Film Production CA_144
  • Producing Pre-Recorded Content for BIEM BR_128
  • Producing Public Affairs & Public Interest Programs in BIEM BR_144

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SOCORRO M. VICTORIO
Junior Special Lecturer

Master of Arts in Mass Communication
Bachelor of Arts in Mass Communication

Specialization and Subjects Taught

  • Cross-Cultural Studies and Communication CCSC100
  • Analysis of BIEM BR_135

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MARIA CECILIA C. YCONG
Associate Professor

Doctor of Philosophy in Educational Management
Master of Arts in Broadcasting
Bachelor of Arts in Mass Communication

Specialization and Subjects Taught

  • Communication Research CA_160
  • Research Design in Communication CA_170
  • Degree Paper in Communication CA_180
  • BIEM Research BR_160
  • Research Design in BIEM BR _170
  • Degree Paper in C BIEM BR _180

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WALTER H. YUDELMO
Associate Professor

Doctor of Public Administration
Master of Public Administration
Master of Science in Development Communication
Bachelor of Science in Development Communication

Specialization and Subjects Taught

  • Science & Health Communication MC_116
  • Risk, Disaster & Humanitarian Communication MC_124
  • Political Economy of Communication CA_132
  • Political Economy of BIEM BR_132
  • Practicum in Communication CA_150
  • Practicum in Communication BR_150

FACILITIES

University Theater (located at Student Services Center)
The University Theater is a home of university-wide, national and international events. It is a state of the art theatre open to all students for production and creative opportunities.

Broadcast Studio (located at Barsam Hall)
The Broadcast Studio is a simulation studio for radio, television and the emerging media classes. It is equipped with modern technologies to meet the demands of the industry requirements.

Media Museum (located at Student Services Center)
The Media Museum is a repository of traditional media apparatus that help the students know and understand the evolution of media technology. Equipment acquired by the Department since 1977  are  kept here accordingly.

Speech and Communication Laboratory (located at Lyman Ogilby Hall)
The Speech and Communication Laboratory  facilitates audio and audio visual materials which is a useful tool for practicing and assessing one’s speech and help hone and enhance their speaking abilities.

Film (Audio-Visual) Room (located at Lyman Ogilby Hall)
The Film (Audio-Visual) Room is designed in a cinema prototype and equipped with quality sounds. It helps prepare the students in their film classes through film laboratory output reviews.

Drama and Theater Studio (located at Lyman Ogilby Hall)
The Drama and Theater Studio is a big room with huge mirror designed to reflect student performances for them to see for themselves what areas they need to improve.

SERVICES AND ORGANIZATIONS PROVIDED TO STUDENTS

  • Variety of Scholarships Available =  Several scholarship programs are available for the students  to choose from:  sports, arts, academic, etc.
  • Media and Communication Society  – The Department organization which is an avenue for students to share their talents and skills in writing, broadcasting, acting, etc.
  • Lyman Ogilby Media Group  – A university-wide organization that enhances skills of students in media and communication.
  • Teatro Likha – An organization that extends to students interested in drama, acting and similar theatrical talents spearheaded by mostly media and communication students.
  • Trinity Observer -The official university publication currently managed by a faculty from Media and Communication as adviser.

LOCAL AND INTERNATIONAL LINKAGES

  1. Association of Christian Universities and Colleges in Asia
  2. Association of Development Communication Educators in the Philippines
  3. Asian Congress for Media and Communication
  4. Colleges and Universities of the Anglican Communion
  5. Movie and Television Review and Classification Board
  6. National Association of Episcopal Schools
  7. Philippine Association of Communication Educators
  8. Philippine Association for Communication and Media Research
  9. Speech Communication Organization of the Philippines
  10. United Board for Christian Higher Education in Asia

ACHIEVEMENTS OF THE DEPARTMENT

BA Broadcasting
ACSCU-ACI Level 3 + 5years accredited status as of February 2017

BA Communication
ACSCU-ACI Level 3 + 5years accredited status as of February 2017

ACTIVITIES

  • Cuts and Cutline Photojournalism Exhibit features output of students in photojournalism classes and facilitated as part of the College week celebration.
  • Dr. Cesar D. Orsal Media and Communication Lecture Series highlights media practitioner alumni to share and inspire with their experiences and success stories.
  • Platinum Stallion National Media Awards is one of the reputable award-giving bodies recognized by the media industry in the country today.
  • Spectacle Film Festival showcases the outputs of students in their film classes viewed by other constituents particularly students that run for a week.

CONTACT DETAILS

Land Line             8702 2882 local 315
Direct Line           8348 9055

Social Media 

TUA Media and Communication Alumni
https://www.facebook.com/groups/201678833980366/

Media and Communication Society
https://www.facebook.com/tuaMACsociety/

ABOUT OUR LOGO

The logo was  drafted by Mr. Rae Francis Quilantang, Media and Communication Lecturer. The logo is  green  depicting the colour of the University. The letters C and M are embedded in the visuals symbolizing Media and Communication. Also, the image conveys the two programs offered by the Department: Bachelor of Arts in Broadcasting and Bachelor of Arts in Communication. At first look, one can see a fish which is symbolic of Christianity.

Testimonials from Students

“The learning engagement the Department has is helpful in the fulfillment of my academic ambition in many complex situations.”

CARLO LACANA
CARLO LACANABA Communication (2015- present) | TV Actor and Commercial Model

“I chose to study in Trinity University of Asia because it provides its students with a safe environment, quality education, and friendly atmosphere.”

GWENDOLYN MELIZ SORIANO
GWENDOLYN MELIZ SORIANOBA Broadcasting (2018-present) | Commercial Model

“The curriculum I have in BA Broadcasting makes my learning experience easier and tasks given to me are student-centered and humane enough to accomplish for a day.”

KYLE MATTHEW MANALO
KYLE MATTHEW MANALOBA Broadcasting (2014-present) | TV Actor

“I chose BA Communication at Trinity University of Asia due to excellent education and experience it offers its students.”

YANA ANGELA PADOLINA
YANA ANGELA PADOLINABA Communication (2018-present)

“Studying is a journey that leads me to loftiness”

JOLO DAYRIT
JOLO DAYRITBA Communication (2014-present) | Professional Model

Testimonials from Alumni

“It’s a big covenant that I am part of Trinity University of Asia. This (award) will serve as inspiration so that I can continue to render true service through my dedicated work in the broadcast industry”—acceptance speech during the Platinum Stallion National Media Awards 2015.

RAFFY TIMA
RAFFY TIMAAB Mass Communication - 1996, Broadcast Journalist, GMA Network

“I was first introduced to acting in this University. Then, the opportunity came in—to be a theatre actor. I left school for quite a long time, but the Media and Communication Department gave me strength and inspiration to finish my studies, and I thank them a lot.  I live as a Trinitian and I will die as a Trinitian.”

CHAPS MANANSALA
CHAPS MANANSALAAB Mass Communication- 2018, Theater Actor and Managing Director Hiraya Theater Production

 “Trinity University of Asia is a home for me. I was honed as an individual to be of service to others. With all the learning I had in the AB Mass Communication program, I was able to practice and put all the learning gained to what I am today”—acceptance speech during the Platinum Stallion National Media Awards 2019.

DJ POPOY
DJ POPOYAB Mass Communciatication - 2005, Disc Jockey MOR 101.9, ABS-CBN Corporation

“I thank all the faculty members in the Department for sharing their knowledge through a combined industry experience and theory. I draw my inspiration and pride to serve the people from this University as I spent my entire education from Kinder to College here”—acceptance speech during the Platinum Stallion National Media Awards 2019.

SHAREE AIRA ROMAN
SHAREE AIRA ROMANBA Broadcasting - 2004, Digital Public Service Broadcaster Radyo 5 News FM | TV 5

“I experienced that learning is not confined within the four corners of a classroom. I had the privilege to go outside of the campus and test theories and concepts in some of the courses I took. I saw that learning is a way of service—how do we give back to the community and contribute to its development.”

MARK JOSEPH ALEJO
MARK JOSEPH ALEJO BA Communication- 2014. Manager – Corporate External Relations Aboitiz Equity Ventures, Inc. Aboitiz Group of Companies (AGC)