MEDIA & COMMUNICATION DEPARTMENT

Programs

B.A. Broadcasting
B.A. Communication

Brief Description and History of the Department

The Media and Communication Department (previously named Department of Mass Communication and Department of Media Studies) has a long standing tradition of excellence in communication and broadcasting education. The program offerings, Bachelor of Arts in Communication and Bachelor of Arts and Broadcasting, are Level 3 accredited by Association of Christian Schools, Colleges, and Universities Accrediting Agency, Inc. (ACSCU-AAI). The university attained an Autonomous status from Commission on Higher Education and is ISO certified.

The program started as Bachelor of Arts major in Mass Communication in 1977. Through the progress of the needs of the industry as well as the mandate of the Commission on Higher Education, the program of the University offered Bachelor of Arts major in Mass Communication with concentration in Broadcasting and Communication Management respectively.

In 2008, the program was offered as Bachelor of Arts in Mass Communication. In 2010, the program was specified to Bachelor of Arts in Broadcasting and Bachelor of Arts in Communication respectively.

The curriculum offering for Bachelor of Arts in Broadcasting and Bachelor of Arts in Communication were revised under Commission on Higher Education Memorandum Order 35 and 37 series of 2017 respectively.

Starting the first semester of academic year 2020-2021 the Department will introduce the Industry Practitioners Program intended for those with a demonstrated credentials or track record in the media industry related work. It is offered to respond to the educational needs of accomplished individuals who are recognized in their field of expertise and relevant contribution in the media industry.

Curriculum

PROGRAM SPECIFICATIONS OVERVIEW

ACADEMIC PROGRAMS

BA Broadcasting (Regular Program) –Bachelor of Arts in Broadcasting is a comprehensive, multi-disciplinary program that aims to accomplish academic excellence through an industry-based curriculum that is reflective of competitive, rationalized and articulated subject offerings. The degree is geared towards the development of competent and well trained media practitioners in the broadcast industry and the emerging media.

BA Communication (Regular Program) – Bachelor of Arts in Communication is intended for individuals who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. The course integrates the mastery of radio, television, print media, and other media platforms used for communication as well as other allied fields related to media and communication.

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Mission/Vision/Objectives

Vision – To be a reputable media and communication higher learning institutions in the Philippines.
Mission – To produce globally aggressive media and communication service-learning graduates.

BA Broadcasting Program Learning Outcome

Develop and construct quality, principled and technology-oriented individuals who can contribute to total human development.
Knowledge in multi-media material design and production that can be used in broadcasting such as film producing, script writing, broadcast management and educational broadcasting.
Produce sophisticated deliverables for clients in a variety of areas in corporate/industrial, informational/educational and commercial/promotional by inculcating Christian values.
Demonstrate knowledge in shooting and editing video in the field and studio, using professional-level equipment as well as non-linear editing systems.
Acquire the requisite understanding, attitude and values, and commitment to uphold professional ethics and standards in the practice of broadcasting industry and the emerging media.
Understand the local and global standards of broadcasting laws and ethics, research methodology and utilization, and principles of broadcast administration.
Critically assess broadcast and production practices both holistically and in terms of their components, such as audio, film, scripting, production and editing.
Effectively write for broadcast media and client-based production within the Philippines, ASEAN and Asia, with an emphasis on clarity, story structure and conciseness.
Broad foundation of practical as well as applicable knowledge and skills that cultivate to a commitment to life-long learning.
Exemplify Trinitian way of leadership qualities and managerial skills in the practice of broadcast profession and the emerging media.
Balance between patriotism, nationalism and globalism that promote intellectual broadcasting industry and the emerging media competence.
Continue to uphold morality and spirituality by incorporating value-laden ideas within the mission of Anglican community through continued learning process in the chosen profession.

BA Communication Program Learning Outcomes

Elevate capability in the concepts, theories and principles of communication that can be used in conducting and implementing communication research as well as interpersonal and participatory communication.
Competitive competency in planning, designing, managing, and evaluating communication campaigns for global media government, non-government and corporate environments.
Exhibit a sound level of creative and critical thinking skills, analytical, flexibility and resourcefulness in the practice of communication that translates to acceptable principles of the profession. Know the structure, organization, operation and development of the media landscape and identify and assess their implications, in a communication strategy and policy context.
Competence in the structure, organization, operation and development of the media landscape and identify and assess their implications, in a communication strategy and policy context.
Proficiency in both oral and written of the Filipino as a national language and English as a world language.
Laymanize science communication that can contribute to the initiating, planning and executing basic and applied research around communicators, channels, messages or recipients.
Reflect critically on the role of media and communication in social, cultural, economic, psychological, technological, political, legal and other relative contexts within the Philippines, ASEAN and Asia.
Engage in endeavours related to media relations, public relations, extension programs, service-learning and other community-related activities.
Cultivate a broad foundation of practical as well as applicable knowledge and skills with a commitment to life-long learning.
Exemplify Trinitian way of leadership qualities and managerial skills in the practice of broadcast profession and the emerging media.
Continue to uphold morality and spirituality by incorporating value-laden ideas within the mission of Anglican community through continued learning process in the chosen profession.

PROSPECTUS

EMPLOYMENT POTENTIALS OF GRADUATES

Three reasons to enroll in our programs:

Engagement with theoretical concepts of different range of discipline such as media and cultural studies, visual culture, history, science and technology studies, anthropology, sociology, sound studies, political communication.

A multi-methodological approach to research that includes media analytics, semiotics, global ethnography, gender and queer theory, critical race theory, qualitative and quantitative discourse analysis, political and cultural economy, among other critical frameworks.

A global perspective with a conception of global media landscape as transnational learners through recognition of media and technology’s long history and antecedents.

A truly promising curriculum for BA Broadcasting and BA Communication are designed for students, directly and indirectly related careers await them after graduation. Such are cross-over careers for both programs.

BA Broadcasting Careers

BA Communication Careers

Audio and Voice Specialist
Broadcast Journalist
Broadcast Researcher
Dialog Dubber
Disc Jockey
Film Director
Film/Theater Actor
Media Buyer
Media Consultant
Media Data Analyst
Media Planner
Music Producer
Media User Experience Designer
News Reporter/Anchor
Scriptwriter
Television/Film/Video Producer
Radio Station Manager
Robotics Operator
Voicing and Voice-Over Ability
Web Content Manager

Advertising Account Executive
Advocacy Specialist
Blogger/Vlogger
College Educator
Content Writer
Creative Writer
Digital Marketer
Editorial Assistant
Event Manager
Humanitarian Communicator
Knowledge Manager
Magazine Journalist
Marketing Executive
Market Researcher
NGO Officer
Peace Communicator
Photographer
Public Relations Officer
Science and Health Communicator
Social Media Specialist

SPECIAL FEATURES OF THE UNIVERSITY AND THE DEPARTMENT

CHED Autonomous Status – Autonomous status granted by the Commission on Higher Education, the highest recognition granted to a private higher education institution in recognition of the institution’s accomplishments, adherence to quality assurance, and commitment to public responsibility and accountability as a higher-education provider in the Philippines.

Accreditation Status – In 2018, both programs, Bachelor of Arts in Broadcasting and Bachelor of Arts in Communication have been granted Level 3 Accreditation Status by the Association of Christian Schools, Colleges and Universities-Accrediting Agency, Inc. which is one of the three accrediting agencies for private education institutions in the Philippines recognized by the Commission on Higher Education.

CHED Program Standards Complied – Bachelor of Arts in Broadcasting and Bachelor of Arts in Communication programs have been issued a certification of Compliance by the Commission on Higher Education for Program Standards with Revised Curriculum in 2018-2019.

ISO Certified Completing the distinctions earned by the University is the International Organization for Standardization (ISO) certification issued by TÜV Rheinland after the university successfully met the requirements of ISO 9001:2015 Quality Management System Standards. ISO certification is a worldwide federation of national standards bodies.

Highly Qualified Professorial Lecturers Professorial lecturers are highly qualified with relevant media and communication degrees earned from reputable institutions of higher learning in the Philippines and abroad. Also, many of the professorial lecturers are media practitioners.

International Linkages and Partnership The university has strong international linkages and partnership that help tighten academic preparations and connections of graduates. To name some: The Asian Congress for Media and Communication, Association of Christian Universities and Colleges in Asia, Colleges and Universities of the Anglican Communion, National Association of Episcopal Schools and United Board for Christian Higher Education in Asia.

Friendliest School for the Disabled In 1995, the University was recognized by then President Fidel V. Ramos as the “Friendliest School for the Disabled.” In 2002, the Zobel Foundation provided scholarship grants to members of the Disabled Enablement and Empowerment Program (DEEP), The University is also linked with many non-governmental civic organizations, thereby continuing the tradition of caring for the underprivileged and the disabled.

LIST OF FACULTY

DR. WALTER H. YUDELMO

DESIGNATION: Department Head
E-mail Address: whyudelmo@tua.edu.ph
Land Line: 8702 2882 local 315

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DIVINO L. CANTAL, Jr.
Assistant Professor

Master of Arts in International Journalism Studies
Bachelor of Arts in Mass Communication