Our Bachelor of Arts in Communication program is dedicated to cultivating a comprehensive understanding of communication theories and practices while equipping students with practical skills to thrive in diverse professional settings. Discover the exciting journey that awaits you in our BA Communication course below!
The Bachelor of Arts in Communication is a four-year program intended for individuals who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. The course integrates the mastery of radio, television, print media, and other media platforms used for communication as well as other allied fields related to media and communication.
The Head of the Program
Dr. Walter H. Yudelmo
Dr. Walter H. Yudelmo is the Department Head of the Media and Communication Department of Trinity University of Asia from 2017 to present. He was the Chief Communication Officer of Far Eastern Travel Agency, the oldest travel agency in the country, handling five of its company’s conglomerate from 2009 to 2017. He also worked as the General Manager and Managing Partner of West Orange Stakeholder Relations Company, a public relations firm from 2005 to 2009. He is the Executive Director of the Asian Congress for Media and Communication an international professional organization from October 2006 to present. His research interests include media economics, political advertising, Hallyu studies, health communication and public-private leadership. He completed Bachelor of Science in Development Communication, Master of Science in Development, Master of Public Administration, and Doctor of Public Administration respectively.
BA Communication Objectives and Outcomes
Objectives
The main objectives of Bachelor of Arts in Communication are to exemplify the mastery of radio, television, print media, and other media platforms used for communication, as well as other allied fields related to media and communication. Future media practitioners must have the core understanding to create and recreate messages and programs of communication in the digital age. As such, they are called upon to identify media consumers by crafting messages and valuing results. Learners demonstrate knowledge in integrated marketing, knowledge management, creative works, health communication, governance, and digital and communication leadership.
Outcomes
- Elevate capability in the concepts, theories, and principles of communication that can be used in conducting and implementing communication research as well as interpersonal and participatory communication.
- Competitive competency in planning, designing, managing, and evaluating communication campaigns for global media government, non-government, and corporate environments.
- Exhibit a sound level of creative and critical thinking skills, analytical skills, flexibility, and resourcefulness in the practice of communication that translates to acceptable principles of the profession. Know the structure, organization, operation, and development of the media landscape, and identify and assess their implications in a communication strategy and policy context.
- Competence in the structure, organization, operation, and development of the media landscape and identify and assess their implications in a communication strategy and policy context.
- Proficiency in both oral and written Filipino as a national language and English as a world language.
- Laymanize science communication that can contribute to initiating, planning, and executing basic and applied research around communicators, channels, messages, or recipients.
- Reflect critically on the role of media and communication in social, cultural, economic, psychological, technological, political, legal, and other relative contexts within the Philippines, ASEAN, and Asia.
- Engage in endeavors related to media relations, public relations, extension programs, service-learning, and other community-related activities.
- A broad foundation of practical as well as applicable knowledge and skills that cultivate a commitment to life-long learning.
- Exemplify Trinitian leadership qualities and managerial skills in the practice of the communication profession and the emerging media.
- Balance between patriotism, nationalism, and globalism that promote the communication industries and emerging media competence.
- Continue to uphold morality and spirituality by incorporating value-laden ideas within the mission of the Anglican community through a continued learning process in the chosen profession.
Accreditation
LEVEL III ACCREDITATION
Association of Christian Schools Colleges and Universities
Accrediting Council Incorporated
Awards
National Finalist
FILMARE Film Competition 2024
Best Research Paper
SCOP’s 2023 Research Conference
Finalist, Top 10
ABS-CBN Digi-Tales 2019
Affiliations
Student Facilities
TV Studio (Floor)
TV Studio (Control Room)
Radio Production Booth
iMac Laboratory
Extracurricular Activities
The Media and Communication Department hosts two significant national events that provide students opportunities for networking and linkages: the National Conference on Filipino Language (running in its 4th year) and the Platinum Stallion National Media Awards (running in its 10th year). Students undergo training to connect with media industries and organizations and to organize these events. Explore highlights from the recent Platinum Stallion National Media Awards 2024 in our photo gallery:
Communication Degree Admission Requirements
REQUIREMENTS
- One (1) 1×1 ID Picture
- Form 138 (Report Card) / ALS Certification (Original)
- Certificate of Good Moral Character (Original and with School Seal)
- PSA / NSO Birth Certificate (Photocopy)
- Special Study Permit / Student Visa (for foreign applicants)
PROCEDURES
FRESHMEN (ONSITE)
STEP 1 Fill out Registration Form at the Office of Admission and Registration (OAR)
To facilitate the application process, the student may encode in advance his/her information via https://mytuaportal.org/lwsis/
STEP 2 Submit Registration Form to the Admission Officer for encoding
Attach the following:
- Form 138 (Report Card) / ALS Certification
- Certificate of Good Moral Character
- Photocopy of PSA / NSO Birth Certificate
The Admission Officer will generate your Student Number and your Assessment Form
STEP 3 Pay Tuition Fee at the Finance Office to be officially enrolled
Reminders:
- Please pay the required down payment to be officially enrolled. Paying less than the required amount will not process the enrollment.
- Scanned copies of admission credentials should be attached as part of the ONLINE. However, original copies must be submitted to the OAR Admission Officer on or before the first day of classes. Failure to comply may nullify the admission.
- Students who are still waiting for their complete original copies due to on-going classes will be asked to execute a promissory letter stating when they can submit the required documents.
FRESHMEN (ONLINE)
STEP 1 Open https://mytuaportal.org/lwsis/
- Click New Students
- Fill out the Admission and Registration form; Click Submit
- Check email for the login link
Log in as follows:
- Account type: Applicants
- Email Address: (enter email address provided)
- Password: tuapassword (this is the default, kindly change once logged-in)
- Term: SY 2022-2023
- Click Generate Student Number
NOTE: Applicants with Student Number may start from here after logging in.
STEP 2 Proceed to Registration Module
- Click the “+” (plus) icon
- Click “Save” to generate registration assessment
- Review your Student Assessment Form (SAF)
STEP 3 Pay Tuition Fee
- Proceed to Payments
- Choose your Payment Mode; Input Amount to Pay;Click Pay Now
- Select your Payment Option; Click Send Instructions via Email/Mobile
- Click Validate Payment
After payment, please wait for at least two (2) to three (3) days for the Finance and Accounting Office’s (FAO) clearing and checking. After which, the student may check his/her portal account to check if he/she is Officially Enrolled.
Graduation Requirements
REQUIREMENTS
The BA Communication program is composed of General Education (36 units), Institution courses (15 units). Physical Education (8 units), National Service Training Program (6 units), Thesis/Special Project and Internship (9 units), Core courses (21 units), Required courses (18 units), Communication Electives (27 units), and CHED required Professional Subjects (12 units). Completion of 400-hour practicum program and a thesis project.
Graduation Requirements for College and Graduate School Candidates
- Application for Graduation to be filed at the Office of Admission and Registration (OAR)
- Completed academic, documentary, and financial requirements.
- Documentary requirements:
- Form 137A marked “Copy for Trinity University of Asia” (for students who initially enrolled as freshmen)
- Transcript of Records (TOR) marked “Copy for Trinity University of Asia” (for students who initially joined as transferees)
- Graduation Clearance
- Settled graduation fee
Additional requirements for Board takers
- One (1) 2×2 ID picture with white background
Additional requirements for Graduate School students
- Hard bound and finalized Thesis or Dissertation
- Certified True Copy of the following:
Title Page
Approval Sheet
Abstract
Additional requirements for Foreign students
- Updated Student Visa
Complete BA Communication Subjects & Curriculum
The core subjects of Bachelor of Arts in Communication typically include Communication and Media Theory, Media Laws and Media Ethics, and Communication Planning. Students also study Creative Writing and Broadcasting Principles and Practices, as well as courses Performance Media and Digital Imaging.
CURRICULUM
Introduction to Communication & Media
Communication, Culture and Society
Journalism Principles and Practices
Gender and Society
Pamamahayag sa Pilipino
National Service Training Program 1
Physical Activities Toward Health and Fitness 1
Communication and Media Theory
Media Laws and Media Ethics
Broadcasting Principles and Practices
Creative Writing
Public Information Principles & Practices
Purposive Communication
Art Appreciation
National Service Traning Program 2
Physical Activities Toward Health and Fitness 2
Development Communication and Leadership for the School and Community
Performance Media
Performance Media Laboratory
Communication in the ASEAN Setting
Public Relations and Practices
Integrated Marketing Communication
Mathematics in the Modern World
Science, Technology & Society
The First and Greatest Commandment and the Trinitian
Physical Activities Toward Health and Fitness 3
Science & Health Communication
Knowledge Management and New Literacies Across the Curriculum
Facilitating Learner Centered Teaching using Social Media & Mobile Technology
Risk, Disaster & Humanitarian Communication
Behavioural & Social Change Communication
Understanding the Self
Ethics
The Second and Greatest Commandment and the Trinitian
Physical Activities Toward Health and Fitness 4
Digital Publishing and Robotics Application in Media
Digital Publishing and Robotics Application in Media Laboratory
Advertising Principles & Practices
Communication Planning
Communication Research
Readings in Philippine History
The Contemporary World
Data Analytics
Data Analytics Laboratory
Mandarin 1
Health Communication Education
Introduction to Theater Arts
Communication Management
Digital Imaging
Creative Cultural Content Development
Research Design in Communication
Biostatistics, Epidemiology and Public Health Communication
Biostatistics, Epidemiology and Public Health Communication Laboratory
Mandarin 2
Practicum in Communication
The Narrative Film
Political Economy of Communication
Civic Engagement and Participatory Communication
Degree Paper in Communication
Life and Works of Rizal
Multimedia Storytelling
Multimedia Storytelling Laboratory
Web Content Management
Web Content Management Laboratory
Cross-Cultural Studies and Communication
BA Communication Job Opportunities
Graduates of the Bachelor of Arts in Communication program have a wide range of career options available to them, including:
JOB OPPORTUNITIES
| JOB TITLE | JOB DESCRIPTION | AVERAGE MONTHLY INCOME |
| Media Relations Specialist | Media relations specialists work to maintain positive relationships between organizations and the media. They create and distribute press releases, respond to media inquiries, arrange interviews, and coordinate media coverage for events and announcements. | ₱25,000.00 to ₱45,000.00 |
| Content Writer | Content writers create written content for various platforms, including websites, blogs, social media, and marketing materials. They research topics, develop engaging content that aligns with brand messaging and target audience interests | ₱20,000.00 to ₱35,000.00 |
| Digital Marketing Specialist | Digital marketing specialists develop and implement digital marketing strategies to promote products or services online. They utilize social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and other digital channels to reach and engage target audiences. | ₱30,000.00 to ₱50,000.00 |
| Public Relations Coordinator | Public relations coordinators assist in the development and execution of public relations campaigns to enhance brand awareness and reputation. They draft press releases, pitch story ideas to media outlets, organize promotional events, and manage social media accounts. | ₱20,000.00 to ₱40,000.00 |
| Social Media Manager | Social media managers are responsible for creating and managing content on social media platforms to increase brand visibility and engagement. | ₱25,000.00 to ₱45,000.00 |
Data source: JobStreet Career Advice Explore Salaries and Trinity University of Asia Careers Directory in partnership with Prosple