ba communication student in broadcasting station
BA Communication in the Philippines: 7 Things to Know

Effective communication is an important skill to have, regardless of the industry you want to work in. Communication helps build relationships by allowing people to share experiences and needs and helps them connect to others. Without communication, there would be no academic exchange of information and, in turn, no way for businesses to launch and succeed, education to flourish, and passion to shine. 

Pursuing a BA in Communication in the Philippines offers a gateway to thriving in a society where communication prowess is integral to navigating business, politics, media, and cultural landscapes.

Statistics paint a compelling picture of this importance. Employment in media and communication is projected to grow at the average rate from 2022 to 2032, with about 114,300 annual job openings. Even if the Philippines doesn’t follow this exact trend, opportunities in various sectors await skilled communication professionals.

With a curriculum designed to cultivate essential skills in media production, public relations, journalism, and digital communication, students are equipped to excel in today’s digital age. Trinity University of Asia’s BA Communication program stands at the forefront of this evolution. Let’s uncover the key factors that make Trinity University of Asia’s BA Communication program a prime choice.


What is BA Communication?  

A communication course is an undergraduate program that delves into various facets of communication, including journalism, public relations, advertising, and digital media. It emphasizes developing effective communication strategies, critical thinking skills, and a strong sense of community engagement.


Interdisciplinary exploration

Communications majors at Trinity University of Asia immerse students in a comprehensive study of media and communication, encompassing journalism, public relations, advertising, and digital media. This interdisciplinary approach ensures students gain a well-rounded understanding of the communication landscape.

Practical skill development

A communication course in the Philippines focuses on practical skill development essential for success in the dynamic communication industry. Students engage in hands-on experiences such as media production, writing, strategic communication, and digital media management, preparing them for diverse communication roles.

Career pathways

BA Communication graduates have the skills to excel in a range of career opportunities. They can pursue roles in media agencies, news organizations, public relations firms, entertainment, theater, radio, and other digital media platforms—leveraging their skills to excel in various sectors of the communication industry.

Specialization opportunities

The BA Communication program is a versatile platform that exposes students to various areas of expertise, making them well-rounded in the communication landscape. 

In advertising, specializations include campaign planning and brand management; in journalism, it involves news writing and investigative journalism; in strategic communications, it offers crisis management and corporate communication; and in media production, it encompasses video production and television broadcasting. 

These avenues open up diverse opportunities in the Philippine media, allowing you to discover your true passion and specialization for a successful future in your chosen field.

Top 7 Things to Know About BA Communication Course


1. Developing communication skills

In the BA Communication program, students undergo rigorous training to enhance their verbal and written communication skills. Through engaging coursework and practical exercises, you will learn to craft compelling messages tailored to various contexts and audiences.

Moreover, you will learn how to articulate ideas effectively, whether through speeches, presentations, or written content, so you become effective communicators prepared for diverse roles in the industry.

2. Embracing digital media technologies

As digital media continues to shape the communication landscape, TUA’s BA Communication course equips students with essential skills in various technologies using tools and platforms for content creation, distribution, and audience engagement.

You’ll learn how to leverage the power of social media, digital marketing strategies, and multimedia storytelling. Understanding how digital technologies impact communication practices will help drive innovation in media industries and allow you to participate in that progress.

3. Providing a comprehensive curriculum

The curriculum balances theoretical knowledge and practical skills, preparing students for the dynamic and evolving media landscape. You’ll discover a comprehensive curriculum covering a wide range of topics.

From media production and journalism ethics to public relations strategies and communication theories, you’ll gain a holistic understanding of the communication field, from its history to its application today.

4. Promoting media literacy and critical thinking

TUA’s BA communication skills include media literacy and critical thinking skills. Students learn to analyze media content critically, recognize biases, and evaluate information effectively—a skill set crucial in today’s media-rich environment. This empowers students to navigate complex media messages, make informed decisions, and contribute meaningfully to public discourse.

5. Experiencing industry-relevant training

When choosing an undergraduate program, you want to make sure that what they teach is something that the industry needs. At TUA, we prioritize industry-relevant training to prepare graduates for the professional world.

Through internships, workshops, and collaborations with industry partners, students gain practical experience and insights into real-world communication practices. They have the opportunity to work on projects, interact with professionals, and build networks that enhance their readiness for careers in media and communication.

6. Expanding a global perspective

You will develop a global perspective on communication, exploring international media landscapes, cross-cultural communication dynamics, and global media trends. This is so you understand communication in diverse cultural contexts, preparing you for roles in global organizations or those with international reach.

7. Paving versatile career paths

BA Communications graduates can pursue roles in journalism, public relations, advertising, digital media management, corporate communications, and more. TUA’s program emphasizes developing versatile skills and industry knowledge that equip students for success in a wide range of communication-related professions.

Empower Tomorrow’s Communicators

Trinity University of Asia’s BA Communication program provides a holistic approach to communication education, blending theoretical knowledge with communication degree skills that are essential for success in today’s media landscape.

Through our BA Communication course, you develop crucial communication skills, embrace digital media technologies, and gain industry-relevant training that prepares you for diverse career paths in journalism, public relations, advertising, and digital media management.

Whether opting for a BA in Communication or a similar degree, remember that your choice is a personal journey toward honing your vital skills. The foundation you lay during your undergraduate years will help shape your success.

Step into this enriching journey and acquire valuable skills, build professional networks, and explore dynamic opportunities in the communication field. Contact us to learn more about how Trinity University of Asia can help you become a conscientious communicator.